How PepsiCo uses the GroundSwell

Social Media and PepsiCo The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, [...]

PepsiCo’s Awards and Honors

PepsiCo’s Awards and Honors 2008 Awards  2008 Energy Star Partner of the Year Award DiversityInc’s List of Top 50 Companies for Diversity Top 10 companies for LGBT (Lesbian, Gay, Bisexual and Transgender)    Employees by Diversity Inc. Top 10 Companies List for People with Disabilities 2007 Awards Indra Nooyi Named Among Fortune’s 25 Most Powerful PepsiCo’s [...]

Challenges Facing PepsiCo

Like all companies at this time, PepsiCo has to deal with the financial issues plaguing our economy. In times of financial trouble luxuries are the first thing to go. This includes settling for value brands instead of the preferred loyalty brands. People are going to try and save pennies where ever they can and this includes trips to the [...]

PepsiCo’s Public Relations Model and Intended Audience

According to Grunig and Hunt most companies public relations departments use one of four academic models when communicating to their audience. These models include: Press agent/ publicity model, public information model, the two-way asymmetricmodel, and the two-way symmetric model. Although all models can be used in certain situations, two-way symmetric is viewed as being the most efficient [...]

The PepsiCo Company and a Short History Lesson

PepsiCo is a world renowned company that is comprised of PepsiCo International (PI),PepsiCo Americas Foods (PAF), and PepsiCo Americas Beverages (PAB). These divisions own and operate well known brands Frito-Lay, Tropicana, Gatorade, Pepsi-cola and Quaker Oats. Most Americans have at least one of these brands sitting on their pantry shelves and this is why PepsiCo [...]