PepsiCo Resume and Cover letter

                 Emily Byrne                  ### Street dr city, state 00000    Dec 1, 2008  Dear PepsiCo:   Having recently graduated from Georgia Southern University with a degree in Public Relations I am now in pursuit of an entry-level position in which my education and experience can be fully utilized. After researching your successful company for my corporate public relations [...]

Career Opportunities for Public Relations Students

Most large companies offer thousands of jobs in hundreds of locations and PepsiCo is no different. If you are interested in a job with this successful company they offer an extremely user friendly website. The first thing you will notice about PepsiCo’s Career Center is they have multiple categories that help narrow your search. Experienced [...]

The PepsiCo Newsroom

PepsiCo has a very professional on-line newsroom. You can browse any recent or past news release and you can view them as fare back as 2003. The newsroom also allows you to print the releases if you wish. The individual news releases are also very informative and provide press contacts and sometimes useful facts. The website also provides the [...]

How PepsiCo uses the GroundSwell

Social Media and PepsiCo The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, [...]

Challenges Facing PepsiCo

Like all companies at this time, PepsiCo has to deal with the financial issues plaguing our economy. In times of financial trouble luxuries are the first thing to go. This includes settling for value brands instead of the preferred loyalty brands. People are going to try and save pennies where ever they can and this includes trips to the [...]

PepsiCo’s Public Relations Model and Intended Audience

According to Grunig and Hunt most companies public relations departments use one of four academic models when communicating to their audience. These models include: Press agent/ publicity model, public information model, the two-way asymmetricmodel, and the two-way symmetric model. Although all models can be used in certain situations, two-way symmetric is viewed as being the most efficient [...]

The PepsiCo Company and a Short History Lesson

PepsiCo is a world renowned company that is comprised of PepsiCo International (PI),PepsiCo Americas Foods (PAF), and PepsiCo Americas Beverages (PAB). These divisions own and operate well known brands Frito-Lay, Tropicana, Gatorade, Pepsi-cola and Quaker Oats. Most Americans have at least one of these brands sitting on their pantry shelves and this is why PepsiCo [...]