According to Grunig and Hunt most companies public relations departments use one of four academic models when communicating to their audience. These models include: Press agent/ publicity model, public information model, the two-way asymmetricmodel, and the two-way symmetric model. Although all models can be used in certain situations, two-way symmetric is viewed as being the most efficient [...]
Filed under: PepsiCo, Public Relations | Tagged: audience, communities, consumer, investors, pepsiCo, Public Relations | Leave a Comment »
