Interview with Patrick Osterman: Georgia Southern Athletic Media Relations

Patrick Osterman Since I am interested in sports public relations, I decided to interview Georgia Southern University’s own Director of Athletic Media Relations, Patrick Osterman. Osterman has been the Assistant Athletic Director in charge of Athletic Media Relations for five years, after spending seven years at Eastern Illinois University as assistant sports information director. He is [...]

PepsiCo’s Public Relations Model and Intended Audience

According to Grunig and Hunt most companies public relations departments use one of four academic models when communicating to their audience. These models include: Press agent/ publicity model, public information model, the two-way asymmetricmodel, and the two-way symmetric model. Although all models can be used in certain situations, two-way symmetric is viewed as being the most efficient [...]

10 Things to Know About PepsiCo

The Mystery of the Pod Cast

Pod casting is some what of a mystery to me. I have never subscribed or listened to one until about two hours ago. But I discovered that I really enjoy them. I have always liked talk radio which may explain why I am now partial to pod casts. My first pod cast was For Immediately [...]

Ethics and the Public Relations Practitioner

Every public relations course I have taken so far has contained a chapter on ethics. Being the knowledgeable student that I am I have realized that text books include this chapter because it is one of the most important things we learn about. It is a topic that reoccurs not only in the public relations [...]