PepsiCo Resume and Cover letter

 

               Emily Byrne                 

### Street dr

city, state 00000

 

 Dec 1, 2008

 Dear PepsiCo: 

 Having recently graduated from Georgia Southern University with a degree in Public Relations I am now in pursuit of an entry-level position in which my education and experience can be fully utilized. After researching your successful company for my corporate public relations class, my goal is to begin my career with an organization such as yours and would appreciate your review of my qualifications. Your organization has come to my attention as one that possesses the qualities and reputation that embody the type of company for whom I would like to work.

 

Although my education and experience are detailed on my resume, I wanted to bring your attention to a quality of mine that may not be readily apparent – my passion for doing the best job that I can. I take great pride in making a contribution on a personal and professional level, and I am flexible and eager to learn more about potential opportunities with your organization.

 

Please do not hesitate to contact me should you have any questions or suggestions regarding employment. Thank you for your time and consideration, and I look forward to hearing from you in the near future.

 

Sincerely,

 

 

Emily Byrne

 

 

Emily Byrne

email@gmail.com 

OBJECTIVE

 To obtain an entry level position with PepsiCo

 EDUCATION

 Georgia Southern University, Statesboro, GA

Bachelor of Science in Public Relations, Anticipated Graduation, December 2009

GPA 3.3

 Summer Study Abroad Program: Montepulciano, Italy, 2008

 RELEVANT EXPERIENCE

 Public Relations Research Course, Spring 2008

  • Assisted the African American Business Owners Coalition of Statesboro, GA in discovering the needs and wants of active and prospective members
  • Utilized primary and secondary research to achieve the organizations goals

 OTHER EXPERIENCE

 Shamrock Printing Co., Marietta, GA                                                                    2007, 2008, Seasonal

Special Project Coordinator

  • Assisted with large-scale bulk mailing
  • Organized and colleted outgoing mail

 The Cherokee Cattle Co., Marietta, GA                                                                Oct., 2003 – Jan., 2006

Hostess and Server

  • Trained and managed other hosts
  • Guaranteed friendly and efficient service to customers

 SKILLS

  •  Basic knowledge of Microsoft Word, PowerPoint, and Excel

 HONORS AND AWARDS

 HOPE Scholarship, Fall 2005- Present

 Dean’s list, Fall 2007, Spring 2006

 LEADERSHIP EXPIENEICE

 Peer Advisement for Georgia Southern University Communication Arts Department, Spring and Fall 2008

·         Chosen from 700+ communication students

·         Assist in advising fellow students on courses to take

 ACTIVITIES

Intramural soccer, 2006-2008

 Public Relations Student Society of America, 2008-present

 Society of Communication Scholars, 2008-present

 

 

 

 

 

 

 

 

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Career Opportunities for Public Relations Students

Most large companies offer thousands of jobs in hundreds of locations and PepsiCo is no different. If you are interested in a job with this successful company they offer an extremely user friendly website. The first thing you will notice about PepsiCo’s Career Center is they have multiple categories that help narrow your search. Experienced candidates have a different career search than graduate and undergraduateate students. This ensures that no one applies for a job they are not interested in. Another option is to search hourly or commissioned sales jobs.
photo from PepsiCo careers
 

Because I am an undergraduate student, I would click on the apappropriate link and many options appear. You can get information about career fairs or conferences in your are or hear actual testimonials from recently graduated employees. PepsiCo also provides helpful tips to help you prepare for the interviewing process. If you are interested in applying for a position just click job search. Here you can look at all the job positions that need to be filled.

PepsiCo and its subsidiaries offer a lot of job opportunities, but do not have a separate public relations department. Instead we fall under the communications/public affairs category, but currently their are no job openings. But some other positions are available where we can use our skills and knowledge. For example, PepsiCo’s marketing department has an open position for a marketing assistant and a marketing intern. A pr practitioner also might be happy in their human resources department.

The PepsiCo Newsroom

PepsiCo has a very professional on-line newsroom. You can browse any recent or past news release and you can view them as fare back as 2003. The newsroom also allows you to print the releases if you wish. The individual news releases are also very informative and provide press contacts and sometimes useful facts. The website also provides the links to all their subsidiary company’s newsrooms.news1

Pepsi-cola

Frito-Lay

Gatoraid

Tropicana

Quaker

 

 

How PepsiCo uses the GroundSwell

Social Media and PepsiCo

The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, helping support, and embracing the groundswell, companies can reach and impact people they never thought possible. PepsiCo has definitely started to use groundswell. They have just started to notice a heavy presents of bloggersand how important they are to the name and reputation of PepsiCo and its affiliates. Recently PepsiCo sent out empty pepsi-cola cans to 25 influentially individuals from the social media community. The cans featured the evolution of the Pepsi logo. Pepsi cola did this so the bloggers could discuss the new and old logos. They knew by implementing this campaign they would start a lot of buzz and chatter in the world of blogs. And they were exactly right. Almost all of the 25 chosen have talked and discussed about being sent these interesting cans. Not all were positive, but it got the conversations going and really put Pepsi’s name out there. For an example of one perspective visit The Influential Marketing Blog.

Another good idea when engaging in social media is to go right to the source. The source is Twitter. Twitter is a networking site where people can discuss and converse easily through status updates. When researching if PepsiCo was on the site I found some interesting things.  A web marketing company that also has an influential blog (Parker Web Marketing) suggested that Pepsi should buy Twitter. Parker says that if Pepsi were to buy Twitter the brands could help each other grow and then could be an influential sponsor. Parker says ”   It would be a nice merge of many media formats”. An intriging idea that many people are discussing on the web and Twitter. Also, people on twitter are still discussing the age old Coke vs. Pepsi.

Challenges Facing PepsiCo

Like all companies at this time, PepsiCo has to deal with the financial issues plaguing our economy. In times of financial trouble luxuries are the first thing to go. This includes settling for value brands instead of the preferred loyalty brands. People are going to try and save pennies where ever they can and this includes trips to the grocery store. The challenge of all companies is to keep customers and push advertising efforts. But as of October 2008 PepsiCo’s current financial state is stable and productive. 
By sciondriver (flickr)  By sciondriver (flickr)

Another issue prevalent in our society is the state of our environment. PepsiCo has already made efforts to do its part including incorporating reverse osmosis to conserve water in Pepsi-cola bottling plants and Frito-Lay’s Sun Chips new solar powered facility. But it is an ongoing challenge to do more and save more. Pepsi-Co implemented an environmental policy in 2006 and is still discovering new ways to reduce and reuse waste.

 A growing concern in our nation is health. Every where you look companies are adding low-fat or low-calorie options. Since PepsiCo is a beverage and snack food provider it is important for them to offer health options or their customers might choose a different brand that has fewer calories. They have made a good start with all the diet drinks they offer and sun chips are many peoples favorite alternative to greasy potato chips.

PepsiCo’s Public Relations Model and Intended Audience

Photo From Brookhaven Advisors

Photo From Brookhaven Advisors

According to Grunig and Hunt most companies public relations departments use one of four academic models when communicating to their audience. These models include: Press agent/ publicity model, public information model, the two-way asymmetricmodel, and the two-way symmetric model. Although all models can be used in certain situations, two-way symmetric is viewed as being the most efficient and beneficial to both the company and the public. 

In PepsiCo’s case they employ the two-way symmetric model. The company uses research and campaigns to discover and satisfy consumer needs. It shows through their continually updated ad campaigns that they try to keep up with the publics tastes and trends. Recently Pepsi-cola has engaged in social media which shows they are trying to be more accessible to customers with questions or concerns.

Doorley, J., & Garcia, H. F. ( 2007). Reputation Management: The key to successful public relations and corporate communications. New York, NY: Routledge.

Who is PepsiCo Trying to Reach?

With an annual revenue of over $39 billion PepsiCo reaches into millions of people’s pockets every year. Their most important audience is the consumer. In order to run a successful company you must have people who need and want your product. PepsiCo has no problem achieving this. They have a diverse and loyal base of costumers and being one of the largest providers of snack foods and beverages it is hard to find an individual who doesn’t buy at least one of their brands. Although PepsiCo is focused on selling their product, another one of their concerns is how they can benefit individual communities, so they donate millions of dollars to charities and disaster relief funds every year. Quality products and services means many investors and a huge concern of PepsiCo is to keep their stock holders happy. They have found that satisfying the needs of their customers, communities, and investors benefits all involved.

The PepsiCo Company and a Short History Lesson

PepsiCo is a world renowned company that is comprised of PepsiCo International (PI),PepsiCo Americas Foods (PAF), and PepsiCo Americas Beverages (PAB). These divisions own and operate well known brands Frito-Lay, Tropicana, Gatorade, Pepsi-cola and Quaker Oats. Most Americans have at least one of these brands sitting on their pantry shelves and this is why PepsiCo is so successful. They make products that people want and need. The company also sells international products in the United Kingdom, Latin America, Europe, the Middle East, Asia, and Africa. They have a strong code of ethics which includes an excellent environmental policy. PepsiCo is also strong financially with an annual revenue of $39 billion and employs over 185,000 people. 

delitefulimage(Flickr)

Photo by: delitefulimage(Flickr)

Overview

 

 

 Info from: PepsiCo Overview

 History  

 PepsiCo was created in 1965 with the merger of two large well known companies: Frito-Lay and Pepsi-cola, but this is not when the story begins. In the late 1980’s a young pharmacist named Caleb Bradham created the Pepsi formula in the back of his store. He soon realized that people enjoyed the refreshing new beverage and offered it in his soda shop. Later in 1902 Bradham patented and bottle the drink so people far and wide could enjoy it.

 After the 1965 merger PepsiCo acquires Mt. Dew and introduces many new marketing campaigns, but their most successful one will not be introduced for another ten years. In 1975 Pepsi’s most famous campaign launches in Texas, The Pepsi Challenge, to compete with the Coca-Cola Company. Throughout the next twenty years PepsiCo acquires Taco Bell, KFC, Pizza Hut, Mug Root Beer, and introduces diet and caffeine free Pepsi. Although the company decided to divide from the fast food industry in 1996, they gained Tropicana in 1998 and Quaker/ Gatorade in 2001.

 One thing Pepsi-cola has continued to do over time is employ legendary spokespeople. This long list includes: Joanie Sommers, Britney Spears, Jeff Gordon, Ray Charles, Mariah Carey, Beyonce, and many others. Their successful advertising campaigns and positive image has distinguished PepsiCo and its affiliates from other snack and beverage companies. It should be interesting to see what emerges in 2009.

 Info from: PepsiCo History