PRCA 3331 Final PepsiCo Blog


This series of blogs was produced for a project in my Corporate Public Relations class (PRCA 3331) and discusses many aspects of the Fortune 500 company PepsiCo.

PepsiCo’s mission statement:  “To be the world’s premier consumer products company focused on convenient foods and beverages.  We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.  And in everything we do, we strive for honesty, fairness and integrity” (2008).  

The PepsiCo Company and a Brief History

Public Relations Model and Intended Audience 

Challenges Facing PepsiCo

Awards and Honors

How PepsiCo uses the Groundswell

The Newsroom

Career Opportunities for Public Relations Students

 Why I Would Work for PepsiCo 

Crisis Management

Resume and Cover Letter

10 things to know about PepsiCo



All information from PepsiCo and Pepsi-cola

(2008). Overview. Retrieved November 20, 2008, from PepsiCo Web site:


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