Crisis Management

The Syringe Crisis of 1993crisis20management

It is important for every company to have a successfully crisis management staff. When these issues occur it is crucial to know how to resolve them before they spiral out of control. In June, 1993 PepsiCo learned first hand what a pr crisis looks like. A surprised Washington man found a medical syringe in his can of Pepsi-cola. Soon after the report, 50 more people claimed they found syringes in their beverages. But Pepsi effectively resolved the crisis in only eight days. The FDA declared Pepsi safe to drink and footage was released that showed a person tampering with the can during purchase. The scare was only a hoax.

There are a couple of reasons why this crisis was resolved so well. First,PepsiCo did not deny any of the allegations until they had researched and confirmed that the crisis was a scam. Also the company already had a crisis plan that was designed to deal with such problems as tampering or contamination. After all evidence was gathered and proved, the company released several video news releases that explained to customers why tampering could not have occurred in the bottling facilities and assured them everything was safe. PepsiCo employees were also seen on NBC dateline and Larry King reassuring the public with evidents and facts and also answering questions. The PepsiCo crisis team quickly and efficiently dealt with the crisis and today is applauded for its effective crisis plan.

Info from: Bnet