The PepsiCo Company and a Short History Lesson

PepsiCo is a world renowned company that is comprised of PepsiCo International (PI),PepsiCo Americas Foods (PAF), and PepsiCo Americas Beverages (PAB). These divisions own and operate well known brands Frito-Lay, Tropicana, Gatorade, Pepsi-cola and Quaker Oats. Most Americans have at least one of these brands sitting on their pantry shelves and this is why PepsiCo is so successful. They make products that people want and need. The company also sells international products in the United Kingdom, Latin America, Europe, the Middle East, Asia, and Africa. They have a strong code of ethics which includes an excellent environmental policy. PepsiCo is also strong financially with an annual revenue of $39 billion and employs over 185,000 people. 

delitefulimage(Flickr)

Photo by: delitefulimage(Flickr)

Overview

 

 

 Info from: PepsiCo Overview

 History  

 PepsiCo was created in 1965 with the merger of two large well known companies: Frito-Lay and Pepsi-cola, but this is not when the story begins. In the late 1980’s a young pharmacist named Caleb Bradham created the Pepsi formula in the back of his store. He soon realized that people enjoyed the refreshing new beverage and offered it in his soda shop. Later in 1902 Bradham patented and bottle the drink so people far and wide could enjoy it.

 After the 1965 merger PepsiCo acquires Mt. Dew and introduces many new marketing campaigns, but their most successful one will not be introduced for another ten years. In 1975 Pepsi’s most famous campaign launches in Texas, The Pepsi Challenge, to compete with the Coca-Cola Company. Throughout the next twenty years PepsiCo acquires Taco Bell, KFC, Pizza Hut, Mug Root Beer, and introduces diet and caffeine free Pepsi. Although the company decided to divide from the fast food industry in 1996, they gained Tropicana in 1998 and Quaker/ Gatorade in 2001.

 One thing Pepsi-cola has continued to do over time is employ legendary spokespeople. This long list includes: Joanie Sommers, Britney Spears, Jeff Gordon, Ray Charles, Mariah Carey, Beyonce, and many others. Their successful advertising campaigns and positive image has distinguished PepsiCo and its affiliates from other snack and beverage companies. It should be interesting to see what emerges in 2009.

 Info from: PepsiCo History

 

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