How PepsiCo uses the GroundSwell

Social Media and PepsiCo

The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, helping support, and embracing the groundswell, companies can reach and impact people they never thought possible. PepsiCo has definitely started to use groundswell. They have just started to notice a heavy presents of bloggersand how important they are to the name and reputation of PepsiCo and its affiliates. Recently PepsiCo sent out empty pepsi-cola cans to 25 influentially individuals from the social media community. The cans featured the evolution of the Pepsi logo. Pepsi cola did this so the bloggers could discuss the new and old logos. They knew by implementing this campaign they would start a lot of buzz and chatter in the world of blogs. And they were exactly right. Almost all of the 25 chosen have talked and discussed about being sent these interesting cans. Not all were positive, but it got the conversations going and really put Pepsi’s name out there. For an example of one perspective visit The Influential Marketing Blog.

Another good idea when engaging in social media is to go right to the source. The source is Twitter. Twitter is a networking site where people can discuss and converse easily through status updates. When researching if PepsiCo was on the site I found some interesting things.  A web marketing company that also has an influential blog (Parker Web Marketing) suggested that Pepsi should buy Twitter. Parker says that if Pepsi were to buy Twitter the brands could help each other grow and then could be an influential sponsor. Parker says ”   It would be a nice merge of many media formats”. An intriging idea that many people are discussing on the web and Twitter. Also, people on twitter are still discussing the age old Coke vs. Pepsi.

10 Things to Know About PepsiCo