PepsiCo Resume and Cover letter

 

               Emily Byrne                 

### Street dr

city, state 00000

 

 Dec 1, 2008

 Dear PepsiCo: 

 Having recently graduated from Georgia Southern University with a degree in Public Relations I am now in pursuit of an entry-level position in which my education and experience can be fully utilized. After researching your successful company for my corporate public relations class, my goal is to begin my career with an organization such as yours and would appreciate your review of my qualifications. Your organization has come to my attention as one that possesses the qualities and reputation that embody the type of company for whom I would like to work.

 

Although my education and experience are detailed on my resume, I wanted to bring your attention to a quality of mine that may not be readily apparent – my passion for doing the best job that I can. I take great pride in making a contribution on a personal and professional level, and I am flexible and eager to learn more about potential opportunities with your organization.

 

Please do not hesitate to contact me should you have any questions or suggestions regarding employment. Thank you for your time and consideration, and I look forward to hearing from you in the near future.

 

Sincerely,

 

 

Emily Byrne

 

 

Emily Byrne

email@gmail.com 

OBJECTIVE

 To obtain an entry level position with PepsiCo

 EDUCATION

 Georgia Southern University, Statesboro, GA

Bachelor of Science in Public Relations, Anticipated Graduation, December 2009

GPA 3.3

 Summer Study Abroad Program: Montepulciano, Italy, 2008

 RELEVANT EXPERIENCE

 Public Relations Research Course, Spring 2008

  • Assisted the African American Business Owners Coalition of Statesboro, GA in discovering the needs and wants of active and prospective members
  • Utilized primary and secondary research to achieve the organizations goals

 OTHER EXPERIENCE

 Shamrock Printing Co., Marietta, GA                                                                    2007, 2008, Seasonal

Special Project Coordinator

  • Assisted with large-scale bulk mailing
  • Organized and colleted outgoing mail

 The Cherokee Cattle Co., Marietta, GA                                                                Oct., 2003 – Jan., 2006

Hostess and Server

  • Trained and managed other hosts
  • Guaranteed friendly and efficient service to customers

 SKILLS

  •  Basic knowledge of Microsoft Word, PowerPoint, and Excel

 HONORS AND AWARDS

 HOPE Scholarship, Fall 2005- Present

 Dean’s list, Fall 2007, Spring 2006

 LEADERSHIP EXPIENEICE

 Peer Advisement for Georgia Southern University Communication Arts Department, Spring and Fall 2008

·         Chosen from 700+ communication students

·         Assist in advising fellow students on courses to take

 ACTIVITIES

Intramural soccer, 2006-2008

 Public Relations Student Society of America, 2008-present

 Society of Communication Scholars, 2008-present

 

 

 

 

 

 

 

 

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Crisis Management

The Syringe Crisis of 1993crisis20management

It is important for every company to have a successfully crisis management staff. When these issues occur it is crucial to know how to resolve them before they spiral out of control. In June, 1993 PepsiCo learned first hand what a pr crisis looks like. A surprised Washington man found a medical syringe in his can of Pepsi-cola. Soon after the report, 50 more people claimed they found syringes in their beverages. But Pepsi effectively resolved the crisis in only eight days. The FDA declared Pepsi safe to drink and footage was released that showed a person tampering with the can during purchase. The scare was only a hoax.

There are a couple of reasons why this crisis was resolved so well. First,PepsiCo did not deny any of the allegations until they had researched and confirmed that the crisis was a scam. Also the company already had a crisis plan that was designed to deal with such problems as tampering or contamination. After all evidence was gathered and proved, the company released several video news releases that explained to customers why tampering could not have occurred in the bottling facilities and assured them everything was safe. PepsiCo employees were also seen on NBC dateline and Larry King reassuring the public with evidents and facts and also answering questions. The PepsiCo crisis team quickly and efficiently dealt with the crisis and today is applauded for its effective crisis plan.

Info from: Bnet

Why I Would Work for PepsiCo

After researching and learning so much about PepsiCo, how could you not want to work for such a good company? Below I will list four reasons why I would gladly take a position with PepsiCo or any of its subsidiaries:

1. They care about their employees. PepsiCo is known for their dedication to providing a diverse and fair working environment. They have been presented many awards that speak for themselves including: DiversityInc’sList of Top 50 Companies for Diversity, Top 10 companies for LGBT (Lesbian, Gay, Bisexual and Transgender) employees by Diversity Inc, Top 10 Companies List for People with Disabilities, and many more. How can you tell if employees enjoy working for a company? They tell you themselves. From the recent graduate profiles section of PepsiCo’s Career Center, Kelly (a recent graduate and Human Resources Rep) said,

“I joined PepsiCo as an intern because of the people I met during my interviews.  I was also interested in working for PepsiCo because it has many recognizable brands, is well known for its diversity and inclusion efforts, and has been recognized as a leader in most of their product categories.”

Hearing good things from an actual employee says a lot about a company and how it treats the people that work there.

2. They care about the environment. Our societies new goal is to help conserve our resources and be courteous to the environment around us. PepsiCo is doing their part. In 2006 they implemented an environmental policy to cut down on resources used and waste produce. But that’s not all they are doing. Frito-Lay’s Sun Chip brand just opened an all solar powered facility and Pepsi-cola uses reverse osmosis in their packing plants to conserve water.

3. The care about the community. Along with taking care of the environment, PepsiCo also takes care of others. They donate thousands of dollars a year to charities, local communities and education. They were also in the top 25 of the 100 Best Corporate Citizens by CRO.

4. Their products are yummy.

pepsi-dog

Career Opportunities for Public Relations Students

Most large companies offer thousands of jobs in hundreds of locations and PepsiCo is no different. If you are interested in a job with this successful company they offer an extremely user friendly website. The first thing you will notice about PepsiCo’s Career Center is they have multiple categories that help narrow your search. Experienced candidates have a different career search than graduate and undergraduateate students. This ensures that no one applies for a job they are not interested in. Another option is to search hourly or commissioned sales jobs.
photo from PepsiCo careers
 

Because I am an undergraduate student, I would click on the apappropriate link and many options appear. You can get information about career fairs or conferences in your are or hear actual testimonials from recently graduated employees. PepsiCo also provides helpful tips to help you prepare for the interviewing process. If you are interested in applying for a position just click job search. Here you can look at all the job positions that need to be filled.

PepsiCo and its subsidiaries offer a lot of job opportunities, but do not have a separate public relations department. Instead we fall under the communications/public affairs category, but currently their are no job openings. But some other positions are available where we can use our skills and knowledge. For example, PepsiCo’s marketing department has an open position for a marketing assistant and a marketing intern. A pr practitioner also might be happy in their human resources department.

The PepsiCo Newsroom

PepsiCo has a very professional on-line newsroom. You can browse any recent or past news release and you can view them as fare back as 2003. The newsroom also allows you to print the releases if you wish. The individual news releases are also very informative and provide press contacts and sometimes useful facts. The website also provides the links to all their subsidiary company’s newsrooms.news1

Pepsi-cola

Frito-Lay

Gatoraid

Tropicana

Quaker

 

 

How PepsiCo uses the GroundSwell

Social Media and PepsiCo

The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, helping support, and embracing the groundswell, companies can reach and impact people they never thought possible. PepsiCo has definitely started to use groundswell. They have just started to notice a heavy presents of bloggersand how important they are to the name and reputation of PepsiCo and its affiliates. Recently PepsiCo sent out empty pepsi-cola cans to 25 influentially individuals from the social media community. The cans featured the evolution of the Pepsi logo. Pepsi cola did this so the bloggers could discuss the new and old logos. They knew by implementing this campaign they would start a lot of buzz and chatter in the world of blogs. And they were exactly right. Almost all of the 25 chosen have talked and discussed about being sent these interesting cans. Not all were positive, but it got the conversations going and really put Pepsi’s name out there. For an example of one perspective visit The Influential Marketing Blog.

Another good idea when engaging in social media is to go right to the source. The source is Twitter. Twitter is a networking site where people can discuss and converse easily through status updates. When researching if PepsiCo was on the site I found some interesting things.  A web marketing company that also has an influential blog (Parker Web Marketing) suggested that Pepsi should buy Twitter. Parker says that if Pepsi were to buy Twitter the brands could help each other grow and then could be an influential sponsor. Parker says ”   It would be a nice merge of many media formats”. An intriging idea that many people are discussing on the web and Twitter. Also, people on twitter are still discussing the age old Coke vs. Pepsi.

PepsiCo’s Awards and Honors

PepsiCo’s Awards and Honors

2008 Awards

  •  2008 Energy Star Partner of the Year Award
  • DiversityInc’s List of Top 50 Companies for Diversity
  • Top 10 companies for LGBT (Lesbian, Gay, Bisexual and Transgender)    Employees by Diversity Inc.
  • Top 10 Companies List for People with Disabilities

2007 Awards

  • Indra Nooyi Named Among Fortune’s 25 Most Powerful
  • PepsiCo’s Indra Nooyi Named Among The Wall Street Journal 50 Women to Watch 2007
  • Latina STYLE’s company of the year. 
  • Best Green Companies for America’s Children List in Working Mother Magazine.
  • Indra Nooyi Tops FORTUNE’s List of the 50 Most Powerful Women in Business.
  • Seven PepsiCo Products on Women’s Health Magazine’s ‘100 Best Packaged Foods for Women’ List.
  • Pepsi “Pinball” commercial nominated for an Emmy

  • The Lay’s “100% Pure Joy” commercial won the Public Relations Society of America’s Silver Anvil Award
  • Fortune Magazine ranks PepsiCo once again to the Top 10 of America’s Most Admired Companies in the World
  • and many more…

I wouldn’t say that PepsiCo uses their awards and honors as promotions only to reiterate the efforts the company is making to benfit the environment, individual communities, and their commitment to diversity. Either way it reflects positively on the company when they are awarded so many honors.

Info from http://www.pepsico.com/PEP_Company/Honors/index.cfm