My Social Media Policy

Having a social media policy is important. It helps determine why and how you use the Internet. Here are my top 8 policies:

MY SOCIAL MEDIA POLICY

1. Connecting: Introduce yourself and tell me why you want to connect

I think it is polite to introduce yourself when using social media. It is nice to know who the person is, their interests, and who they are affiliated with. Sometimes when interacting with people on a social media site you find their purpose is not to discuss and express their opinions, but to sell or solicit something. An introduction would eliminate these worries.

2. Follow, add, friend: Because you can’t be connected to everyone one  on the internet.

Usually when someone wants to be added or befriended, I first determine if i know them or not. If I know them personally ill accept and if I don’t I do a little research to see if I want to be connected to them. I usually add people that have the same interests as me or if we know a lot of the same people. When it comes to facebook I only accepted friend invitations from people that I know and have met.

3. Privacy, boundaries and safety: Don’t put anything online you wouldn’t want your mother to see.With Internet security you can put passwords and blocks on a lot of content, but they are not always fail safe. I think it is important to think about everything you write and add before you actually post them. Your online reputation is just as important as your offline. It is especially important to pay attention to your online presence because employers are now researching potential employees . So it is a good idea to keep it PG.

4. Signal to noise: Too much is too much

The social media experience I want is to simply learn and share. People have a lot of good ideas and useful information to share and the Internet makes this possible. I do however get annoyed when people post  every single thing they think and feel. Also I hate people who are rude and put others down if they have different ideas.

5. Personal data and sharing: social networking

My main goal right now is to network professionally. Many people out there have advice and resources that could be very helpful in the job searching processes. Also sharing interests is fun and fulfilling too.

6. My networking needs and uses: Facebook, Twitter, and Linkedin Oh my!

The networks I use the most are Facebook, Twitter and Linkedin, but I use them completely differently. Facebook is mainly for keeping in touch with friends and sharing photos. Linkedin is a great professional  site that allows you to connect with others and share info about job opportunities and allows for important introductions. I use twitter for fun and to discuss and chat back and forth with others. I have gained a lot of good info from Twitter.

7. People: Don’t connect yourself to questionable characters. 

I make it a point to try and find out what the people I’m connected to are like. Being associated with someone who has a negative reputation is negative for you as well.

8. Photos: Picture perfect

Don’t share pictures you don’t want your boss, family and peers to see. If they are online anyone can access them.

 

 

How PepsiCo uses the GroundSwell

Social Media and PepsiCo

The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, helping support, and embracing the groundswell, companies can reach and impact people they never thought possible. PepsiCo has definitely started to use groundswell. They have just started to notice a heavy presents of bloggersand how important they are to the name and reputation of PepsiCo and its affiliates. Recently PepsiCo sent out empty pepsi-cola cans to 25 influentially individuals from the social media community. The cans featured the evolution of the Pepsi logo. Pepsi cola did this so the bloggers could discuss the new and old logos. They knew by implementing this campaign they would start a lot of buzz and chatter in the world of blogs. And they were exactly right. Almost all of the 25 chosen have talked and discussed about being sent these interesting cans. Not all were positive, but it got the conversations going and really put Pepsi’s name out there. For an example of one perspective visit The Influential Marketing Blog.

Another good idea when engaging in social media is to go right to the source. The source is Twitter. Twitter is a networking site where people can discuss and converse easily through status updates. When researching if PepsiCo was on the site I found some interesting things.  A web marketing company that also has an influential blog (Parker Web Marketing) suggested that Pepsi should buy Twitter. Parker says that if Pepsi were to buy Twitter the brands could help each other grow and then could be an influential sponsor. Parker says ”   It would be a nice merge of many media formats”. An intriging idea that many people are discussing on the web and Twitter. Also, people on twitter are still discussing the age old Coke vs. Pepsi.

The Mystery of the Pod Cast

Pod casting is some what of a mystery to me. I have never subscribed or listened to one until about two hours ago. But I discovered that I really enjoy them. I have always liked talk radio which may explain why I am now partial to pod casts. My first pod cast was For Immediately Release: The Hobson and Holtz Report (also known as FIR). The pod cast I listened to was # 394 on Nov. 3, 2008. Although listening to the program is part of my grade, I believe I got more out of it than just that. My corporate public relations class is centered around social media and I honestly had no idea it existed till now. FIR is comprised of real world examples and debates about public relations issues and social media. It is important in any major to not only learn from your classes and text books, but also from real world examples. This is one reason why I enjoyed FIR because they discus current issues and offer different perspectives on them.

 

Unfortunately the episode I observed featured Holts and Hobson separately. Both of their segments were informative and enjoyable, but I have heard from my professor, Barbara Nixon, that they engage in some very good disagreements and I am looking forward to hearing them together on a future cast. One aspect of public relations I am very interested in is international public relations and FIR discussed two international issues. The first segment was from Michael Netzley who is reporting from the Singapore. Netzley interviewed two enthusiasts on Singapore’s growing thirst to learn about social media. They discussed how people Singapore are eager to try social media, but are still unaware of the rules associated with it. It is neat to hear that other young people across the world are experiencing and learning the same things as our class in the U.S.  

 

Another issue that we discuss in our public relations courses is bribing. An issue I am not aware of is a recent controversy between Microsoft and some bloggers. Apparently a few years ago Microsoft sent out a preview of Vista installed on high speed computers to bloggers. The bloggers were instructed to review the new program, but then could keep them if they wanted. I definitely see how this could be considered a bribe and Microsoft should have considered that. Recently Microsoft invited bloggers to test another new product on new high-tech computers, but it is still unclear if they made the same mistake as before.

 

All in all I really enjoyed Hobson and Holtz report. They take time to thank new listeners and others that appear on their show. Also I liked how they had a section at the end of the show for listener comments. I encourage anyone interested in either social media or public relations to give it a listen. I know I will continue to listen in.