My Social Media Policy

Having a social media policy is important. It helps determine why and how you use the Internet. Here are my top 8 policies:

MY SOCIAL MEDIA POLICY

1. Connecting: Introduce yourself and tell me why you want to connect

I think it is polite to introduce yourself when using social media. It is nice to know who the person is, their interests, and who they are affiliated with. Sometimes when interacting with people on a social media site you find their purpose is not to discuss and express their opinions, but to sell or solicit something. An introduction would eliminate these worries.

2. Follow, add, friend: Because you can’t be connected to everyone one  on the internet.

Usually when someone wants to be added or befriended, I first determine if i know them or not. If I know them personally ill accept and if I don’t I do a little research to see if I want to be connected to them. I usually add people that have the same interests as me or if we know a lot of the same people. When it comes to facebook I only accepted friend invitations from people that I know and have met.

3. Privacy, boundaries and safety: Don’t put anything online you wouldn’t want your mother to see.With Internet security you can put passwords and blocks on a lot of content, but they are not always fail safe. I think it is important to think about everything you write and add before you actually post them. Your online reputation is just as important as your offline. It is especially important to pay attention to your online presence because employers are now researching potential employees . So it is a good idea to keep it PG.

4. Signal to noise: Too much is too much

The social media experience I want is to simply learn and share. People have a lot of good ideas and useful information to share and the Internet makes this possible. I do however get annoyed when people post  every single thing they think and feel. Also I hate people who are rude and put others down if they have different ideas.

5. Personal data and sharing: social networking

My main goal right now is to network professionally. Many people out there have advice and resources that could be very helpful in the job searching processes. Also sharing interests is fun and fulfilling too.

6. My networking needs and uses: Facebook, Twitter, and Linkedin Oh my!

The networks I use the most are Facebook, Twitter and Linkedin, but I use them completely differently. Facebook is mainly for keeping in touch with friends and sharing photos. Linkedin is a great professional  site that allows you to connect with others and share info about job opportunities and allows for important introductions. I use twitter for fun and to discuss and chat back and forth with others. I have gained a lot of good info from Twitter.

7. People: Don’t connect yourself to questionable characters. 

I make it a point to try and find out what the people I’m connected to are like. Being associated with someone who has a negative reputation is negative for you as well.

8. Photos: Picture perfect

Don’t share pictures you don’t want your boss, family and peers to see. If they are online anyone can access them.

 

 

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How PepsiCo uses the GroundSwell

Social Media and PepsiCo

The Groundswell is a book that teaches how to listen and participate in social media. We read and learned a great deal about using social media in my corporate public relations class. Their are many advantages of implementing the groundswell in your company’s marketing, public relations, or communications department. By listening, talking about, energizing, helping support, and embracing the groundswell, companies can reach and impact people they never thought possible. PepsiCo has definitely started to use groundswell. They have just started to notice a heavy presents of bloggersand how important they are to the name and reputation of PepsiCo and its affiliates. Recently PepsiCo sent out empty pepsi-cola cans to 25 influentially individuals from the social media community. The cans featured the evolution of the Pepsi logo. Pepsi cola did this so the bloggers could discuss the new and old logos. They knew by implementing this campaign they would start a lot of buzz and chatter in the world of blogs. And they were exactly right. Almost all of the 25 chosen have talked and discussed about being sent these interesting cans. Not all were positive, but it got the conversations going and really put Pepsi’s name out there. For an example of one perspective visit The Influential Marketing Blog.

Another good idea when engaging in social media is to go right to the source. The source is Twitter. Twitter is a networking site where people can discuss and converse easily through status updates. When researching if PepsiCo was on the site I found some interesting things.  A web marketing company that also has an influential blog (Parker Web Marketing) suggested that Pepsi should buy Twitter. Parker says that if Pepsi were to buy Twitter the brands could help each other grow and then could be an influential sponsor. Parker says ”   It would be a nice merge of many media formats”. An intriging idea that many people are discussing on the web and Twitter. Also, people on twitter are still discussing the age old Coke vs. Pepsi.

Tweet Tweet

In my Public Relations Corporate class we were challenged to try our hand at social networking. This includes LinkedIn, PRopenmic, and Twitter. I had never even heard of any of these sites, but was excited to try something new. I am hoping that by using these sites I can make some good connections and get a chance to converse with new people. I have always heard that when entering the career force its who you know that counts and the Internet (especially social networks) makes it so much easier to meet the “who” you need to get that perfect job.

The first website I signed up for was Twitter. Twitter is a social networking tool where people can exchange thoughts and ideas. You can update your status with 140 characters, just enough to get a central idea out there. Nothing is more annoying than someone who blabs on and on. I found that most tweeters mix their personal posts with business/ professional posts. It is nice to see the softer side of professional folks. For me personally I found Twitter useful for looking at what public relations practioners posted about their every day lives. Twitter is also helpful if you need to find out about a company or you have comments for them. Comcast Cable is a good example. Frank from ComcastCares replies to almost every one that leaves him a comment and has over 14,000 posts. Twitter is an amazing way to show your customers that you care and want to hear their praise and complaints.

Twitter has been interesting to try out. I am not sure if I will continue you with it in the future, but it might be a great tool to use after I graduate and join the real world.

Listening to: nothing just watching Bizarre Foods